Soft touch marketing, or pull marketing, is the act of sending out information via email that is interesting to prospects and clients with the intention to maintain top of mind awareness and to entice customers to come to you. Generally, it is a light-hearted email to your opt-in database that is a fun quote, interesting fact or motivational quote.

The key is to keep it relevant to your audience. Opposed to push marketing, where ads and other attention grabbing claims are put right in front of your clients and prospects, soft touch marketing is a less invasive form of marketing that finds ways to bring value to your clients & prospects.